Business Awards Sydney Winner Outstanding Charity Organisation
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BFF - Donation platform

Cathy Goodwin - founder and director

Cathy Goodwin
BFF Founder

Cathy's story

A charity like no other

BFF was founded with the vision of providing digital vouchers to people suffering physical and/or mental hardship, giving access to goods and services not otherwise affordable.

BFF founder, Cathy Goodwin, created the vision drawing on her own personal life experiences. Determined to help people disadvantaged through no fault of their own, Cathy saw an opportunity to provide such help, and at the same time, assisting local businesses.

Australians have a history of people impacted by natural disasters (Floods, Bushfires, GFC, Recession). With the COVID-19 pandemic and the 2020 fires in southern NSW, Cathy saw the opportunity of assisting local businesses who were suffering during these difficult times, by aiding them in introducing new customers and additional revenue by involving them in the supply of much needed goods and services for the disadvantaged.

We help thousands of people with love and compassion
– everyone needs a friend when it counts.

We understand the power of strong communities

We make the collection and distribution of help to local people in need, as easy as possible. By working with community-centric charities and businesses, we know we can make significant change to the processes and procedures that govern the circle of giving. Our goal is to make it easier, faster and more efficient for help to get to where it’s needed most.

We believe in the power of people

We know that when people work together for good, there is a ripple effect. 

Our vision is every person in need will know they’ve got a friend who will help.

We are all about making a big impact

We provide help for locals, by locals, at scale. This is grassroots community building at its best. All of our partners to have the power to choose what works best for them. We leverage technology to maximise the benefits for partners and those in need.
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Be at the forefront of change

We need your help in getting this great project started. With your help we can all positively affect the lives of many Australians.

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Register your expression of interest to get involved to participate or donate.
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How can you help?

To create positive change, everyone needs to take action and so we collaborate and confer with charities and businesses to help them do what they do best.

Technology is a tool we use to reach our goals and we are proud leaders in the digital movement which makes it easy, fast and fair to drive positive community change.

“Many of our clients who are coming out of a domestic violence relationship have nothing. They are struggling just to pay for rent and put food on the table. As they often put themselves last, little luxuries like a haircut or gym membership are definitely not a priority. Having access to digital vouchers, to buy goods and services of their choice from local businesses will be amazing. It will assist us to help these women at a time of need, while building their confidence and self-esteem.
BernadetteOrana Women's Health Centre
We have seen a decrease in volunteers and an increase in those who need help. Any additional resources we can utilise will be brilliant, particularly if it supports local business at the same time. I have been very impressed with Cathy, who I have known for years, our charity has felt very supported when working with her.
Rabbi Dr Dovid SlavinOur Big Kitchen

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All donations over $2.00 are tax deductible. You will be issued with a receipt upon finalisation of payment.

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